INVESTMENT
Packages as a starting point,
not a ceiling.
Every project begins with a conversation.
These are reference points. The discovery call
is where we work out exactly what your project needs.
Simple, honest pricing.
No hidden fees. No surprises. Transparent pricing from the start.
Starter
Most projects at this level: 3–5 pages
starting from
one-timeEverything you need to go live — domain, hosting, and design, all in one.
- ✓ Custom design built from scratch — no templates
- ✓ Mobile-responsive and SEO-ready foundation
- ✓ Domain and hosting, first year included
- ✓ Google Search Console setup
- ✓ 2 revision rounds
- ✓ Discovery call included, if you need it
50% deposit to start · 50% balance before launch
Book your discovery call →Full Brand
Most projects at this level: 6–10 pages
starting from
one-timeFor businesses that want a complete, considered online presence.
- ✓ Everything in Starter
- ✓ Larger scope — pages agreed on discovery call
- ✓ Custom animations and brand system integration
- ✓ Advanced SEO foundation
- ✓ 60-day post-launch support
- ✓ Discovery call included, if you need it
50% deposit to start · 50% balance before launch
Book your discovery call →Redesign
Scope agreed on your discovery call
starting from
one-timeYou've outgrown your old site. Let's build something that actually sounds like you.
- ✓ Honest audit of your existing site
- ✓ Refresh or full rebuild — decided together
- ✓ Content migration and SEO signal preservation
- ✓ Mobile-responsive and SEO-ready foundation
- ✓ 30-day post-launch support
- ✓ Discovery call included, if you need it
50% deposit to start · 50% balance before launch
Book your discovery call →All packages: 50% deposit to start, 50% before launch. Scope agreed on your discovery call — additions outside agreed scope quoted separately. Content (copy, images, logos) provided by you; writing support available as an add-on. Not included: ongoing maintenance, SEO campaigns, paid ads, or third-party software fees.
OPTIONAL ADD-ONS
Go further, if you want to.
SEO + AEO OPTIMISATION
Rank on Google. Get cited by AI.
One add-on, two results: stronger search rankings and your business cited by AI tools like Google AI Overviews, ChatGPT, and Perplexity.
- ✓ Meta title and description optimisation
- ✓ Heading hierarchy optimisation
- ✓ Schema markup (Organisation, Service, HowTo)
- ✓ Image alt text optimisation
- ✓ Keyword research and placement guidance
- ✓ FAQPage structured data for AI engine citation
- ✓ Entity establishment: brand signals for AI knowledge graphs
- ✓ Citation-ready content so AI assistants can reference your business directly
Timeline: +3–5 days · Pricing upon inquiry
THE ALLY ADD-ON
Post-Launch Maintenance
Our partnership doesn't have to end at launch. We handle the technical heavy lifting while you focus on what you do best.
- ✓ Technical updates and security patches
- ✓ Performance monitoring
- ✓ Search Console monitoring and reporting
- ✓ Content updates and brand refreshes
- ✓ Regular backups and site health checks
Customised monthly support plans
Questions
Your questions, answered.
Everything you need to know about working with us, answered clearly and honestly.
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The discovery call is a free 30-minute conversation where we get to know your business, your story, and what you need from your website. There's no obligation to proceed — it's just an honest conversation. From there we put together a clear scope and quote tailored to exactly what your project needs.
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Your Starter and Full Brand packages include domain registration (first year) and hosting setup (first year). From year two, renewals are billed directly to you at cost, typically SGD $80–120/yr combined, depending on your domain and provider.
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From discovery call to launch typically takes 3–6 weeks depending on the complexity of your site and how quickly we can work through feedback together. We'll give you a clear timeline on your discovery call.
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Not technically. Your site will keep running. But maintenance gives you peace of mind, keeping your site secure, fast, and up-to-date as your business evolves. You can add it anytime, even after launch.
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Yes. You can add pages, features, or the Ally Add-on at any point after launch. We'll quote any additions based on the scope of work. Think of your website as something that grows with your business.
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Every site includes a solid SEO foundation — clean code, meta titles and descriptions, heading hierarchy, image alt text, and Google Search Console setup. The SEO + AEO Optimisation add-on takes this further: keyword research, full schema markup, and AEO (Answer Engine Optimisation) with structured data and citation-ready content that gets your business recommended by AI tools like Google AI Overviews, ChatGPT, and Perplexity, not just ranked in traditional search.
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Yes. Every website we build is handcoded from scratch using pure HTML, CSS, and JavaScript. No page builders, no drag-and-drop templates, no WordPress plugins. That means your site is faster, leaner, and built exactly to your needs, not constrained by what a template allows. You own clean, readable code that any developer can pick up and continue.
WHAT COMES NEXT?
Every project starts
with a conversation.
Fill in a quick form.
Tell us about your business.
We'll take it from there.